Amrut launches new single malt
27 September, 2010
Indian distiller Amrut has extended its range of whiskies with the addition of a three cask-matured single malt.
India: Amrut launches 'intermediate sherry matured' whisky
17 September, 2010
Indian distiller Amrut is to launch its first ‘Intermediate Sherry Matured’ whisky. The product will be a limited edition of 275 cases.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
